• Blog
  • Contact
  • About
    • Guest Posts
    • Terms of Service
    • Privacy

My London Guide

An Insiders Guide to London

  • London News
    • Fun London
    • Photo of the Day
  • What’s On
    • Theatre
    • London Events
    • Movies
    • Sports
    • TV Shows
  • Food
  • Places to stay
  • Lifestyle
    • Fashion
    • Health and Beauty
You are here: Home / London News / Celebrity Parties Everywhere for London Fashion Night Out

Celebrity Parties Everywhere for London Fashion Night Out

Have you ever wanted a glass of champagne to welcome you to your favourite fashion shop, followed by a complimentary manicure or makeover? Then you should have been in London on Wednesday.

London Fashion Night Out 2010

Wednesday night was party night for the fashion crowd in London. Many fashion retailers were putting on special events in their shop for this event organised by Vogue to promote retail sales. What better way to shop. It was really fun and there was such a buzz around the main shopping streets.

For fashion’s sake, I went along to as many of the events as possible. Here are some highlights:

Manolo Blahnik, the king of shoes was at his pop up shop in Liberty’s on Regent Street.

Selfridges had a Vivenne Westwood Shoe event and the Chanel counter was doing free manicures with their sold out nail varnish colours, their fabulous nail artists were doing a lovely camouflage design with 3 of the top colours.

Chanel Nail Varnish Particuliere

Chanel Nail Varnish Particuliere - Camouflage design

Chanel were also doing mini makeovers and getting some glam photos taken in their photobooth.

South Molton Street was all abuzz with activity with so many shops in party mood. Browns had so many special edition dresses for sale in a special department (if you missed it, they are now all available in Brown’s Focus across the street.) The Hix collaboration of the food hut was to raise fund for a children’s charity.

Browns South Molton Street - Hix stand

Browns South Molton Street - Hix stand

On Bond Street, Anya Hindmarch was doing a photo competition with any one of the bags in the shop. The winning pic gets the bag chosen and there was a crazy photographer making people do the silliest poses and the queues were long. Anything for a designer handbag.

Drinks and canapes galore at Mulberry, mini makeovers in the basement and lots of beautiful people hanging around the shop upstairs. Sales were good as the smaller Alexa bag had sold out, even all the unusual colours like purple that was brought in especially for the event. No signs of recession here. Spotted Christina Ong and her husband Ong Beng Seng, owners of Mulberry and Giorgio Armani and other top fashion brands, wandering around incognito in the shop being totally ignored by staff who had no idea who they were.

At Smythsons, customers were ebign enticed with champagne and Primrose Bakery’s cupcakes and it was thronging. A few doors down, the Emporio Armani shop looked more like  a night club with bouncers and velvet rope. The man himself, Giorgio, was making an appearance with Alexandra Shulman and various celebs.

Emporio Armani Shop Bond Street

Emporio Armani Shop Bond Street

There was a massive gaggle of papparazzi in front of the Burberry shop which was one of the main stops on the celebrity party circuit for the night.

AT Louis Vuitton, there was a massive queue for non invite holders to get in. Invitees were all seen clutching goodie bags but the plebs just got to enjoy the free drinks and everyone queued to get their pictures taken in 2 of the photobooths in the shop. There were so many gorgeous looking people in the shop as they seem to have invited all the male models in town.

Nicole Farhi was transformed into a French creperie for the night and there was a lovely cafe atmosphere in the shop.

Pixie Lott was spotted at the Juicy Couture shop on Bruton Street.

The biggest scrum of the night was at Stella McCartney’s shop on Bruton Street. I got trampled by the paparazzi just as Claudia Schiffer turned up. Gwyneth Paltrow was “hosting” the party there at the shop and the crowds outside were like that at a rock concert. Wild.

Claudia Schiffer at Stella McCartney's shop

Claudia Schiffer at Stella McCartney's shop

The whole evening was really fun and there was such a buzz on the streets, thought not sure how good it was for sales. For PR, it was a homerun as the celeb pictures were on the front pages of tabloids the next day. Mark your calendars for next year’s event or you can sign up for on their site.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Connect with Us!

  • Facebook
  • Instagram
  • Twitter

Recent Posts

  • Banksy’s homage to Jean Michel Basquiat with 2 new pieces at the Barbican Centre
  • London Mezcal Week 11- 17 Sept
  • Cute First Pics of Princess Charlotte
  • How to tie a scarf – 16 ways with 4 different shape scarves
  • St Paul’s Cathedral

  • London News
    • Fun London
    • Photo of the Day
  • What’s On
    • Theatre
    • London Events
    • Movies
    • Sports
    • TV Shows
  • Food
  • Places to stay
  • Lifestyle
    • Fashion
    • Health and Beauty

Latest Tweets

Tweets by MyLondonGuide

Cute First Pics of Princess Charlotte

Proud Mum Kate, took these adorable pics of Princess Charlotte and shared it on twitter. Wearing a dress and a little cardigan, she is setting new baby style … [Read More...]

How to tie a scarf – 16 ways with 4 different shape scarves

Fashion wise, which is the most popular? I tend to favour the most common one, the loop. It's easiest to do and I dont have to remember any complicated steps. I found this video on how to tie a scarf in 16 ways. I might try a couple of the different variations … [Read More...]

st pauls cathedral

St Paul’s Cathedral

  Here is a view of St Paul's Cathedral on a sunny day against a lovely blue sky. … [Read More...]

A Tennis Clinic with Martina Hingis and Maui Jim Sunglasses

Being such a massive tennis fan, the chance to be on the same court as tennis sensation Martina Hingis can't really be ignored. The middle Sunday of the Wimbledon fortnight finds us at the Wimbledon Club (opposite the AELTC) for a day of tennis at the … [Read More...]

Affiliate Disclosure

My London Guide is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com. Amazon, the Amazon logo, AmazonSupply, and the AmazonSupply logo are trademarks of Amazon.com, Inc. or its affiliates.

Latest Posts

  • Banksy’s homage to Jean Michel Basquiat with 2 new pieces at the Barbican Centre
  • London Mezcal Week 11- 17 Sept
  • Cute First Pics of Princess Charlotte
  • How to tie a scarf – 16 ways with 4 different shape scarves
  • St Paul’s Cathedral

Tags

2012 Asia de Cuba Birra Moretti Ceviche cocktails cycling Empty seats free beer Free London free pizza Global feast Golden Globes harrods house of Switzerland lawn tennis association London London 2012 London Theatre london theatre reviews London transport make pizza mexican Olympics olympics 2012 picadilly circus. pop up pop ups Prélude à l’après-midi d’un faune queue Royal Wedding Simon Rattle St Martins Lane Hotel street food tennis Theatre The Dessert Deli The Mayor's Thames Festival The Night Shift Torch relay tour de france trafalgar square tube videos Wifi Wimbledon
  • Blog
  • Contact
  • About
    • Guest Posts
    • Terms of Service
    • Privacy

Affiliate Disclosure

Copyright © 2021 · Metro Pro Theme on Genesis Framework · WordPress · Log in